Fun Photos from a French Bookstore

Imagining photos with book covers, the bookstore has created a brilliant way to attract and retain its followers. Today, the Librairie Mollat has 66,400 followers on Instagram, which is significant for a business in the interior of France.

The photos mix book covers and faces of their employees. Many are poetic, others funny, and some quite cheeky.

Mollat, which is not a young bookstore as it celebrates its 120th anniversary, remains at the forefront. Its photos illustrate how this small business managed to create international buzz.

The social media strategies are numerous, but Mollat's is fun and extremely professional. When publishing a photo, the bookstore highlights the books it wants to recommend to its customers.

Reflecting its Instagram profile, Mollat's website is dynamic and worth exploring. Readers have an e-commerce space with delivery in 48 hours. There is also a web radio that directly broadcasts numerous debates and events organized at the bookstore. For those who are well-versed in French, there's extra pleasure to be found.

Mollat also has a blog with reviews that guide us in choosing books. The most interesting category is 'The Ideal Library'. I enjoy checking out these little lists. I test my (limited) knowledge and sometimes discover an author or title that seduces me.

One of Mollat's fans is the Secretary of State in Macron's Government, Marlène Schiappa, in charge of equality between women and men. In a recent article in the Figaro Madame newspaper about her favorite literary spots, Schiappa mentioned this bookstore in Bordeaux.

paris-story.com Paris considers Bordeaux one of the most interesting cities in France. Click here to view the information and tips we've published about the city and the region.

Librairie Mollat: 15 rue Vital Carltes, Bordeaux.